Messlo logo

WhatsApp Workflow Automation Platform

Turn random WhatsApp chats into automated business workflows.

Messlo connects WhatsApp campaigns, triggers, replies, follow-ups, AI agents, broadcasts, and customer journeys into one structured automation flow.

Stop losing customer interest in isolated chats. Route every WhatsApp message to action-led system pipelines.

The Unstructured Conversation

Chats, replies, and follow-ups stay disconnected

Before Messlo: WhatsApp enquiries slip because follow-ups depend on manual memory.

“Price?”
“Send details”
“Call me later”
“Is this available?”
“Interested”
unread WhatsApp
missed follow-up
Before Messlo: chats stay unstructured without workflow logic

Conversation Workflow

Messlo

Campaign Active

Active Flows

12triggers configured

AI Agents

4running online

Auto Reply Rate

64%across all queries

Unresolved Handoffs

3waiting on human

Workflow automation builder

Builder

Trigger: New Message

Auto checks incoming keyword: “Interested”

Trigger

Condition: Sales Route

Branch path: check lead segment status

Branch

AI Agent Response

Instantly replies with product pricing notes

Agent

Follow-up action

Wait 24h before sending brochure

Timer

Human Handoff

Handoff queue3 awaiting

Auto routes to Priya

Connected Channels

WhatsApp APICRM syncNotification relay

Live Conversation Feed

Trigger: Customer query classified under interested leads segment
Agent: AI agent successfully sent pricing details brochure
Handoff: Conversation delegated to human agent (Priya)

Chaos Snapshot

Where conversational sales fracture.

01

Repeated manual replies

Support agents type identical greetings and pricing details manually, wasting hours daily.

02

No follow-up memory

Enquiries are left cold without scheduled reminder rules or reconnection flows.

03

Customer context lost

Conversations get disconnected from CRM records, meaning chats lack billing context.

04

Unstructured lead routing

High-intent enquiries stay unassigned, waiting on available support representatives.

05

Mass broadcasts fail

Campaign messages are broadcast to everyone indiscriminately, resulting in number blocks.

06

No human fallback controls

AI bots block clients without automatic routing triggers to online human managers.

Trigger Builder

Build conversion journeys based on keyword triggers.

Incoming Message

Keywords detected (e.g. “Price”, “Interested”) trigger target workflow lines.

Lead Tagging

Incoming contacts are segment-assigned based on their inquiry category.

Smart Routing

System decides route: AI Agent response, Broadcast sequence, or human handoff.

Agent Intelligence

AI agents that collect details, schedule, and route.

Inquiry Classified

AI tags the lead category and reads the customer context profile.

Context Retrieval

Collects pricing details, availability calendars, or feature lists.

Response Generation

Sends personalized WhatsApp messages instantly without human assistance.

Next Action Queued

Auto-schedules follow-up reminders or updates CRM pipelines.

Structured Follow-up Timelines

Messlo keeps conversational campaigns moving. If a customer stops responding after receiving pricing, the system waits for the defined delay, checks CRM status, and triggers a soft reminder broadcast without bothering busy representatives.

Segmentation Engine

Individually target warm lists, not bulk spam.

New Leads

Contacts captured in last 48 hours awaiting first conversation.

Warm Enquiries

Clients who reviewed pricing brochure and asked details.

Milestone Renewals

Existing customers approaching contract billing dates.

Support Tickets

Users with unresolved query issues routed to human queue.

Human Representative Takeover Controls

AI agents handle standard qualifications, but human teams can step in anytime. When an urgent query arises, the system alerts active managers and pauses automated replies to prevent overlapping responses.

Full Conversation Journey Logs

See exactly where every customer stands in the conversation funnel. Check the lead stage, classification tags, auto reply history, human takeover requests, and pending follow-ups in one clear ledger interface.

Turn WhatsApp conversations into structured business workflows.

CodnestX can customize Messlo around your WhatsApp campaigns, reply logic, agents, handoffs, customer journeys, and automation rules.